From B.A. to Payday: Launching Your Career After College
CDO LIBRARY SHELF 50 – How do you succeed in a marketplace that’s stacked against you? According to professional career counselors D. A. Hayden and Michael Wilder, you’ve got to approach the hunt for employment as if it were a marketing campaign. In other words, you’ve got to make yourself a brand by creating a clear “story” for yourself, understanding your target audience, and developing an effective communications plan to deliver your message.